Context
A start-up has developed an entire range of connected medical devices and must quickly conclude its fundraising phase.
Solution
Following the coaching phase, IZINOV implemented a “competitive market panorama” and detected over 2,500 documents (patents/publications/web/collaborative projects) all over the world. This work allowed for concisely mapping a highly dynamic and extremely promising technological and competitive environment, with major players increasingly manifesting their interest for these technologies. It also allowed to tangibly illustrate the key position of patents submitted by the start-up, as well as growth and exit opportunities to pitch to investors.
Results
The start-up finalized its 2 million euro fundraising efforts after having demonstrated to investors both its key position and its perfect mastery of strategic information about its own field.