Go / No Go ?


"Since we’re always looking for new markets, we were examining a new field that seemed interesting, but for which volumes were hard to estimate.
We wanted to be able to decide in full awareness of the stakes at play."


"The panorama has been an efficient tool to quickly identify and evaluate information available on the subject.
Moreover, the report provides structure to the data and allows for presenting a highly supported and objective point of view to all actors involved in decision-making."


"Our market-competition panorama allowed us to quickly make a decision to invest. It is very efficient in “go/no go” terms: The information gathered proved that the field was a highly advanced niche, insufficient for justifying R&D investment.
As a result, this study saved us both time and money."